Third-party cookies, the lifeblood of the online ad ecosystem, are an endangered species. The impact of their loss to marketers cannot be underestimated. But how well do you understand what’s coming – and do you have a Plan B?
In this webinar, ClickThrough’s Director of Web Strategy, Alan Rowe and Director of Digital Paid Media, Macy Edwards will explain how the technology behind the web is (not so) quietly experiencing the most revolutionary change in over two decades, what it means for marketers, and what you must do now if you plan to continue advertising online in 2021 and beyond.
In this webinar you will learn:
- How trends are shifting in the UK with more awareness around data privacy
- What solutions are starting to emerge for cookieless tracking
- What this means for marketers – less data, restricted targeting and reduced transparency
- How we can plan now to effectively mitigate the impact on our advertising and measurement
Watch this webinar now to learn how digital marketing is about to change, what the implications are, and how cookieless tracking can help you successfully defend the loss of your data.