Learn more about the winning formula for Conversion Rate Optimisation: AI + Human Expertise. Join ClickThrough’s Director of Innovation and Technology, Al Rowe, as he reveals how the perfect blend of AI and human expertise can supercharge your...
Everyone is talking about AI. Whether by using ChatGPT to speed up writing tasks, or image creation software to fill in gaps in their image libraries, brands have quickly embraced artificial intelligence as a way to bolster their marketing strategy...
Google Analytics 4 is the new, event-based iteration of Google Analytics, designed to give a more in-depth look at how websites are performing based on user behaviour. But, with ongoing changes being made, it’s hard to have the confidence...
The world of fashion retail is more competitive than ever before. As a leader in the clothing and footwear industry, we know your challenges are; Growing conversions on non-essential items during the cost-of-living crisis, Ensuring your site...
You’ve probably seen a few of us advertisers talk about the end of third-party cookies. As of 2023, Google will be ending the use of third-party cookies on Chrome, which will make cookie-based advertising solutions obsolete. Or will it? In this...
We all know the world has gone a bit crazy these last few years. In the UK, we have had Brexit, then the pandemic and now the war in Ukraine. Each of these has played a part in global trends which have ultimately resulted in a cost of living...