Everyone is talking about AI. Whether by using ChatGPT to speed up writing tasks, or image creation software to fill in gaps in their image libraries, brands have quickly embraced artificial intelligence as a way to bolster their marketing strategy. Join Dr. Dave Chaffey, Chris Roberts, and Al Rowe, as they share how you can smartly integrate AI technology into your marketing strategy.
- Why the change to GA4, and why you should switch sooner rather than later,
- How you can perform a basic set-up on GA4 and get started on the platform,
- What changes we’ve seen so far this year, and how they’ve affected the way we use analytics,
- How to navigate through GA4’s built-in reports,
- How to unlock the power of GA4 by building your own, custom reports.
