In this latest episode of this Digital Marketing Podcast, hosts Chris and Olivia are joined by ClickThrough Marketing’s Director of Conversion Strategy, Alan Rowe to talk about Conversion Rate Optimisation, Data-Led Design, and UX. Talking topics include whether CRO is an art or a science, the top conversion killers, how to know if there’s a conversion problem, and more.
There’s also discussion about Al being a pioneer in the world of Data-Led Design, and why conversion should be at the centre of any marketing strategy.
Expect to hear about how important UX is and much more in this episode of our Digital Marketing Podcast!
