What happens when data intelligence meets sophisticated web design? Happier users and an increased ROAS!
Clear user journey pathways and firm calls to action have long been known to drive conversions, but it’s time to take this to the next level. Learn how embedding Conversion Rate Optimisation across your marketing strategy leads to a better return on your ad investment and more effective campaigns.
Join ClickThrough Marketing’s Director of Conversion Strategy, Al Rowe, as he reveals how re-allocating 10% of your media budget to CRO could lead to a 33% increase in ROAS.
In this webinar you will learn:
- Why your site’s user data is the key to fool-proof web design.
- What to look at first when optimising your landing pages.
- The top conversion killers your site is already falling victim to.
- Which software you can use to get a clear picture of how your users use your site.
- How to conduct user testing that guarantees clear, actionable feedback (that you can apply across your marketing strategy).
And who said data couldn’t be sexy?