The following images support the section called “My Top Ten Best Practice Tricks”
1 – The rule of threes
2 – Hide the Top or Side Navigation (if a PPC landing page)
3 – Clear, concise headline and sub-heading
4 – Lay out your stall
5 – Explainer videos can have a big effect
6 – Use compelling and relevant supporting imagery
7 – Make sure key actions are very clear
8 – Use directional cues or hooks
9 – Use conversion centred design
10 – Trust factors and social proofs
